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The year was 1960 and the visionary was Mr.V.S.Palepu, was the Sales Manager of Lederle.The catalyst was Mr.Nebling, a German national from Hoechst who persuaded Mr.Palepu to start a distribution company in Madras and offered a flagship of Hoechst Distribution.This was the beginning of a long journey into the horizons of Pharma Distribution in the south. Soon followed a Bayer Distribution and many more multinationals in later years. With a
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